Isn’t this a crazy time of our lives? The corona virus has most of us turned upside down. We have learned some new terms, like “social distancing” and “flattening the curve.” Many healthy, low-risk people feel that they have been unpleasantly inconvenienced during this time of isolation and economic slowdown. I became “inconvenienced” 15 months ago when I was diagnosed with multiple myeloma and throat cancer. Life changed quickly and became quite unpleasant. Let me share my parallel experience to the corona virus; some thoughts on jolting, involuntary life changes; and perhaps a path to catharsis.
We have returned to Destin for the winter(picture below).
Our Tradewinds Council © https://www.jimthomasintl.com/the-tradewinds-councilcopy.html meetings in December and January will focus on new product development for export markets (accelerating global product launches and conducting global product road mapping). This blog will deal with how an organization may need to modify a “US domestic” product to satisfy buyer needs and legal requirements in a foreign market. Some companies will export domestic products without significant changes, and others may seek to develop differentiated products more acceptable to all markets. Adapted products may need redesign, support literature changes or revised packaging (to meet labeling requirements) to maximize sales opportunities in export markets.
Product adaptations will increase costs. You’ll have to calculate the incremental sales vs. these adaptation costs as well as understand your longer term commitment to the market. Do you want to be perceived as a US company selling a domestic product overseas or a global company meeting individual market needs? Either option is OK depending upon your product and market strategy.
What might these product adaptations be?
Do you want to have a free fifteen-minute call on improving your current products sold overseas? Sign up on my web site or contact me directly by phone.
For the season of Thanksgiving, I am especially thankful this year. It has been over six months since my last blog. I took a timeout for the hardest fight of my life-seven weeks of throat cancer treatments. I’m happy to report as of October 29th, I am throat cancer free. Lots of gratitude for family, friends and Mayo Clinic https://www.mayoclinic.org/diseases-conditions/head-and-neck-cancers/care-at-mayo-clinic/mac-20354174. There will be some lifestyle adjustments, however, normal activities have resumed. I will restart protocol for a bone marrow transplant to treat multiple myeloma tentatively scheduled 2Q 2020. And as always-Good Selling!