This blog may already be too late. Take away from it what you will for 2017 and start thinking about a revised pricing process for 2018.
Field sales reps usually feel the corporate brass would not implement annual price increases if they had to be on the firing line with customers. Get your executives more involved in the process. Get out in front of your next price increase.
The straight facts:
Make sure it is easy for the customers to put in place The easier it is the more likely they are to pay for it and move on.
My Mom gave me great advice, “Jim, if you marry for $ you’re going to have to earn it!” In that same vein, you have to earn a price increase, they do not come free.
Do you want to have a free fifteen minute discussion on your price increase process? Sign up on my web site http://www.jimthomasintl.com/ or contact me directly by phone.
Good Selling and Happy New Year!