Many companies dream about building their global brand and expanding their revenues through overseas sales. You think once you hit a certain size threshold e.g. $10M in revenue you should expand outside the USA.
Then, you realize all you don't know: Where do we start? Which countries do we target? Who will be responsible internally? How much will this project cost?
It used to be that global market development was a daunting and expensive research project. There were risks that had to be addressed: payment, currency, logistics, legal compliance, intellectual property, language etc. You start to run up travel and personnel costs and take your eye off the current domestic market that provided the $ allowed you to consider exporting. The payback for all this seemed too far out in the future and the project stalls due to all the uncertainty. Your organization reverts to a reactive role and continues to be "An Accidental Exporter©."
Then, you realize all you don't know: Where do we start? Which countries do we target? Who will be responsible internally? How much will this project cost?
It used to be that global market development was a daunting and expensive research project. There were risks that had to be addressed: payment, currency, logistics, legal compliance, intellectual property, language etc. You start to run up travel and personnel costs and take your eye off the current domestic market that provided the $ allowed you to consider exporting. The payback for all this seemed too far out in the future and the project stalls due to all the uncertainty. Your organization reverts to a reactive role and continues to be "An Accidental Exporter©."
The internet allows us to take a different approach. An organization can gather data from their web site to help them make informed global business decisions about customers in other countries. You start by building a strong digital platform that is culturally neutral. Buyers will find you, just like the domestic market. You can then gather leads prior to choosing a target market. You can build market awareness from your existing web site platform (with a few tweaks) and start to build a brand in export markets. Read more about his journey: www.upsizemag.com/business-builders/international-business-2. A focused export plan can then be built from information generated gathered from actual overseas customers.
At Dynamic Development we have built a 3- pronged process to build a focused export business plan. We will help you conduct these steps. The three phases are:
At Dynamic Development we have built a 3- pronged process to build a focused export business plan. We will help you conduct these steps. The three phases are:
- Implement lessons learned from a recorded webinar informing companies how to optimize building a culturally neutral web site yourself so that you can attract more international buyers. CVN had produced a recording of our one hour July 18 webinar Globalizing Your Business Online. The link is: LINK. We can conduct a similar seminar on site for interested clients.
- Conduct a defined research project for a client specified target country market with lessons learned from Phase 1. Create an export business plan and recommend a path to market for your products with potential partners.
- Invest further in your digital strategy by venturing beyond your web site and developing a more robust sales and marketing approach from SEO through the sales transaction process.
We have built a simple self assessment to help you determine the current cultural neutrality of your web site:
https://docs.google.com/forms/d/e/1FAIpQLSdlkUy5hbH4F0MUbT8wb_b8QQ79j_j0o-Jdfz2efyVaIBixuA/viewform?c=0&w=1
https://docs.google.com/forms/d/e/1FAIpQLSdlkUy5hbH4F0MUbT8wb_b8QQ79j_j0o-Jdfz2efyVaIBixuA/viewform?c=0&w=1