You have started selling through third parties and it seems to be humming along. How does your company benchmark with other export manufacturers using third party channels for local sales? I have developed a questionnaire to determine the effectiveness of your export channel management program. Discuss with your channel partners how you compare with their principals. Good partners do not hold back.
The next 10 questions are simple true/false statements about your company. Answer them to the best of your ability.
If your total score is 10 or higher you are performing exceedingly well compared to other export manufacturers. Scores of 8-9 are good and there is room for improvement. What if your score is below 7? Distributor performance can be better optimized and lead to sales growth. You may want to find out how to benchmark relative to the best in class principals.
We can help with possible program solutions if you are falling short in a specific area whether it be domestic or export distributor partners.