The Tradewinds Council™ is a group of globe trotting executives and decision makers from companies that engage in international business. Members share their knowledge and experience to increase their companies' revenues and reduce operating costs.
Dynamic Development LLC launched the Tradewinds Council™in late 2016 with an inaugural group of 8 members representing a range of companies in Minnesota. We now have 16 members from 12 companies.. Our target is to have 24 members so that we can optimize having 12-15 members at each meeting with great content.
Members consider their membership as an integral part of their Corporate Leadership Development Program. Please contact me directly firstname.lastname@example.org if you are interested in attending a meeting.
Why We Formed
Busy professionals rarely have the time to build their own professional networks. Dynamic Development has developed this network of executives who have intermediate to advanced business process and contacts with multiple disciplines and contacts from many countries. The universal comment we hear from members is"I thought I was the only one facing this problem, but now know others have the same issue so I am not in this alone." Membership is offered on a company wide basis allowing members to rotate attendees based on subject matter content and member availability.
The purpose of The Tradewinds Council™ is to:
Facilitate group discussion on building best global business practices for companies trying to grow through export development.
Build collaborative business relationships and encourage benchmarking their international business development activities.
Provide an efficient and professional network meeting place across Minnesota.
Each professionally facilitated meeting has a planned agenda. We will have six meetings n 2021. The # of meetings/year is driven by the member annual survey. The agenda is centered on either a global Marketing or Business Development topic. The meetings are member led. New members provide a brief company overview which triggers discussion and deepens the participants' mutual knowledge base. Two members will then lead the discussion on the selected topic. We allow time at meetings end to brainstorm "burning issues."
Past agenda items include:
Global e-commerce platforms and practices
Channel partner exclusivity and business agreements
Net promoter scores or net easy scores--how to measure customer and/or channel partner loyalty
Best practices for transitioning to direct sales from channel partner
Incentive programs for channel partners
Managing Under Performing Channel partners.
Engaging customers. Content marketing and digital sales enablement best practices.
Vertical target markets
On boarding Channel Partners and Overseas Employees.
Changing the Value proposition of trade shows as a Marketing tool.
Accelerating New Product Launches to Revenue Generation.
New Product Global Road Mapping.
Developing entry points to Emerging markets-Middle East/Africa/Latin America.
Leveraging Custom products for sales growth and market research.
Best Practice Recruiting Overseas Salespersons.
Territory Coverage Planning
2021 topics will be:
Using Video as a Sales Tool
Evaluating Territory Market Potential
Using Customer insights for New Product Development
Channel pricing programs including tiered pricing, program rebates and co-op/price increase
Implementing critical decision making to Identify New Markets
Setting and Managing partner scorecards using leading and lagging indicators.
The meetings are facilitated by Kenan Hanhan, a Twin Cities based Marketing consultant with a strong international background.
First time visitors to the Tradewinds Council™ attend a one time introductory meeting free of charge. The 2021 membership includes five live meetings with refreshments in a safe Covid free environment, one virtual meeting, access to our LinkedIn group and guest subject matter experts. The member only portal has member contact information, archived PPT's and meeting notes plus a message board. We offer a modified BOGO (50% off second company member) for those wanting multiple memberships.